让珠宝成为大众的消费品，让美丽触手可及
Make jewelry popular consumer products, let beauty within reach

¶  企业格言--Enterprise motto

创造第一珠宝品牌，铭刻人生幸福时光
The first jewelry brand creation and life is happy time

¶  企业宣言--The declaration of the enterprise

商以致道，人以致诚，金以致真，事以致善及
That way, so that if, gold so true, so that good and

¶  服务理念--Service concept

顾客至上，用心服务
The customer is supreme, intentions services

¶  企业理念--Enterprise idea

完善自我，争创第一
Improve themselves and strive for the first

¶  团队理念--The team concept

鹰一样的个人，狼一样的团队；没有完美的个人，却有完美的团队
Wolf eagle as individual, team; There is no perfect individual, but a perfect team

¶  品牌目标--Brand objectives

让每个人都能圆怀石拥玉之梦想
Let everyone can circle with stone hold jade of dream

¶  品牌定位--Brand positioning

时尚与传统，新潮与高贵
Fashion and tradition, fashionable and noble